Breaking the BS Barrier: CMOs on Genuine Community Building | VidCon

What does it really mean to build community in today’s world, especially when it comes to GenZ and Alpha? One thing we know for sure — there are no shortcuts. In this session top CMOs share insight into how brands can create real, meaningful, and sustainable communities by treating their customers like people, rather than just “consumers”. Learn how leading brands are establishing impactful relationships with creators and their fans, and why this ultimately fosters a strong sense of belonging and engagement that break the BS barrier.