Creating Successful Branded Metaverse Experiences at the Super Bowl | VidCon

The metaverse remains the hottest new space for global brands. But what does it take to achieve meaningful success that drives measurable brand impact and player engagement? Join us for a deep dive into one of the most celebrated events in the metaverse: the Saweetie Super Bowl Concert, presented by Intuit on Roblox. Learn how leading metaverse game developer Gamefam approaches brand integration campaigns to ensure mutual success and avoid common pitfalls in a space rife with big brands, buzzwords, and vanity metrics.