Smosh Leadership Roundtable: Scaling a Creator-First Company | VidCon
30 min
VidCon Anaheim 2024
TV-PG
Actors:
- Jon Youshaei
- Alessandra Catanese
- Kiana Parker
- Anthony Padilla
- Ian Hecox
Nearly a year to date after taking the company back into their own hands, Ian, Anthony, and Smosh CEO Alessandra Catanese sit down for a candid conversation about operating a creator-first company in today’s ever-changing digital economy. From establishing the right C-suite and building operational processes bespoke for a creator-driven company to ensuring the company’s mission and ethos carries throughout the entire organization, find out how Smosh is creating a new blueprint for achieving scale and longevity.
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