A New Playbook for Creators & Brands: Long-Term Strategic Partnerships, How & Why? | VidCon

Time-sucking one offs, mismatched brands and creator communities, impossible to glean attribution… the current state of play between brands and creators is missing one of the greatest opportunities advertisers have ever had. So what can we do about it? Marketing executive by day, creator by night Timm Chiusano shares what a new playbook looks like, providing real-world insight about how this should happen, and what the payoff is for all stakeholders when they get it right.