Establishing Influence: How Boring Industries are Tapping Into Creators | VidCon

Influencer marketing spend is growing — estimates peg it around $21.1 billion globally by the end of the year. Many of these dollars are spent by newfangled DTC brands, sexy fintech startups, and the other kinds of "up-and-coming" companies you hear creators read out ads for in their videos. However, a small but growing amount of those dollars are being spent by companies and products you'd never guess, leading to an inflection point on the industries spending money in the ecosystem. Come and see who's on the edge and what it means!