Snapchat's Unique Role in the Creator Economy | VidCon

image
21 min VidCon Baltimore 2023 TV-PG
Actors:
  • Kaya Yurieff
  • Jim Shepherd
  • Caryn Marjorie

Creators have been buzzing about Snapchat’s monetization programs. The Information’s Kaya Yurieff will sit down with Jim Shepherd, Snap’s Director of Global Talent Partnerships, and creator Caryn Marjorie to unpack Snapchat’s strategy, how they’re supporting creators to monetize their content and build a community, and the platform’s role in the broader creator economy.

Play

Related

Rethinking the Venture-Backed Creator Economy: Where's the Money Flowing Now? Follow the Money: A VC's POV Establishing Influence: How Boring Industries are Tapping Into Creators State of the Industry 2023 Breaking the Surface: The Creator New Wave No BS: What Creators Wish Brands Understood About Authenticity, Community & Connection Growing Creator-First Companies: A New Playbook Are Creators the New AOR? Pioneering the Future of Entertainment RIP Gatekeepers: Culture, Equity & Representation in the New Creator Economy Revenue Distribution: Direct Distribution, Micro Syndication & More Think Fast: The Living Room is the New Battleground in the War for Attention 2024 Trend Report with Creator Economist Meridith Rojas Stream to Mainstream: How Creators are Changing the Face of Entertainment How to Get More Brand Deals? Taking the Long View on Short Form Where to Next? 5 Predictions about the YouTube Economy A Fireside Chat with Taylor Lorenz Community Economy: The New Creator Economy A New Playbook for Creators & Brands: Long-Term Strategic Partnerships, How & Why?