Where to Next? 5 Predictions about the YouTube Economy | VidCon
17 min
VidCon Baltimore 2023
TV-PG
Take a look at the creator economy through Matt Koval’s unique lens, an “OG” YouTube star turned executive with a decade tenure at the company. After helping to develop YouTube's creator best practices and eventually serving as their first Global Creator Liaison, Matt now uses his wealth of experience to advise both companies and creators on launching or rejuvenating their channels. What does he think about where we’ve been, and where we’re going? Find out in this can’t-miss talk about the past, present, and future of the creator economy.
Play
Related
Rethinking the Venture-Backed Creator Economy: Where's the Money Flowing Now?
Follow the Money: A VC's POV
Establishing Influence: How Boring Industries are Tapping Into Creators
State of the Industry 2023
Snapchat's Unique Role in the Creator Economy
Breaking the Surface: The Creator New Wave
No BS: What Creators Wish Brands Understood About Authenticity, Community & Connection
Growing Creator-First Companies: A New Playbook
Are Creators the New AOR?
Pioneering the Future of Entertainment
RIP Gatekeepers: Culture, Equity & Representation in the New Creator Economy
Revenue Distribution: Direct Distribution, Micro Syndication & More
Think Fast: The Living Room is the New Battleground in the War for Attention
2024 Trend Report with Creator Economist Meridith Rojas
Stream to Mainstream: How Creators are Changing the Face of Entertainment
How to Get More Brand Deals?
Taking the Long View on Short Form
A Fireside Chat with Taylor Lorenz
Community Economy: The New Creator Economy
A New Playbook for Creators & Brands: Long-Term Strategic Partnerships, How & Why?