State of the Industry 2023 | VidCon

According to Goldman Sachs, the Creator Economy is projected to reach half a trillion dollars by 2027 and the 50 million global creators that comprise the market today will grow at a compound annual rate of 10-20% during the next five years. Creators are driving cultural change and becoming the largest driver of consumer purchase decisions. Advertisers are following suit and shifting more budgets to social commerce and digital. Meanwhile, the tech platforms are undergoing anti-trust litigation while traditional media contends with labor disputes that will impact content supply from Hollywood for years to come. What does this mean for the creator economy now and in the future? What opportunities and challenges will emerge as creators displace conventional gatekeepers of media and culture? Join us for an in-depth look at what's next for the creator economy.